![]() ![]() While it’s easy for emails to end up in spam folders or for users to delete them unopened, text messages create a sense of urgency and familiarity that leads to higher open rates.Īdditionally, SMS messages have resulted in impressive Returns on Investments (ROIs) as high as 680 percent. ![]() For starters, 90 percent of SMS messages are read within three minutes of being sent.Ĭompare this with email’s 20 percent open rate and you can see why implementing an SMS marketing plan could be beneficial. The Benefits of Using a WordPress SMS Plugin □Īlthough we’ve covered the many uses of text messages for marketing and notifications, its true benefits become clearer when you look at the relevant statistics. However, you’ll need a WordPress SMS plugin or other mass text messaging platform to do so. Once you start collecting numbers you can send links, coupon codes, promotional images or videos, and standard text messages containing reminders or other information. The shortcode is a five-to-six digit number that acts as the recipient of the keyword. In this context, a keyword is a term users can send via SMS to opt into your campaign (e.g., FREE, or SANDWICH). You could add a phone number field to your contact form, or require users to include their phone number when creating an account:Īnother way to collect numbers is through combinations of ‘keywords’ and ‘shortcodes’. You’ll first need to collect users’ phone numbers. □ Getting started with SMS marketing and/or notifications is fairly similar to the process of launching an email subscriber list. Interactive elements such as polls, quizzes, or surveys can gather information about users while also increasing engagement.Businesses can run contests or giveaways to generate interest in their brands.Notifications about upcoming membership site or other subscription renewals can be via text message with a direct link to the renewal page.Non-profits can create text message reminders regarding upcoming events or opportunities to donate.Content creators including bloggers and news sites can send notifications regarding their latest posts.Various service providers such as medical professionals, short-term rental managers, and home maintenance specialists can send notices about upcoming appointments.Online retailers can send order confirmations and updates, as well as coupons and other special offers, straight to their customers’ phones.Whether you are looking after one WordPress website or 1,000, we’ve got your back!Īn Introduction to Sending Text Messages With WordPress SMS Plugins □Īlthough SMS isn’t discussed as frequently as email or social media as a way to get in touch with users, it has a variety of use cases for many different types of WordPress sites. Here at WP Buffs, we help website owners, agency partners, and freelancer partners install, integrate and optimize SMS plugins. ![]()
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